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Zara Aliz is a prominent Pakistani women's wear fashion brand owned by Zara Apparel Co. and led by CEO Aliz Farhan. Launched around 2015, the label is known for bridging high-end designer aesthetics with accessible high-street fashion.The brand utilizes advanced manufacturing technologies and intricate embroidery to maintain fine detailing across seasonal lines.Offerings range from everyday casual and vibrant summer lawn prints (like the Flow series) to heavily embellished formals and winter wear.